Five Tips for Entrepreneurs and Small Businesses Amid COVID-19

Published Tuesday, April 28, 2020 2:42 pm

DURANT, Okla. – Choctaw Nation of Oklahoma's Division of Strategic Development want to help our community partners and area businesses as we endure the COVID-19 pandemic. Michael Southard, Economic Development Director assembled the top five tips for what entrepreneurs and small business owners can do to survive during the crisis:

  1. Utilize online sales. Even if you don't have an e-commerce site it's important to share products and services on social media platforms. Don't worry about having an entire stock of products, keep showcasing products and services on marketing channels as often as possible.
  2. Be transparent. Being as transparent as possible is the best course of action when communicating with your customers. Customers can empathize with businesses facing a crisis. Bad news such as, reduction in services and delayed deliveries are expected. Be honest with your customers, even when the message isn't positive.
  3. Be personable. Even if your products or services don't directly help customers during quarantine, your business can still provide value to people. Educate, entertain and inspire people stuck at home all day. Customers will appreciate the positivity.
  4. Collaboration. Collaboration between other small businesses on marketing initiatives can be very beneficial. Not only does this increase exposure for both businesses, it can result in more leads and overall successes compared to working alone on the same initiative.
  5. Prioritize or pivot. During these uncertain times you may need to shift some things around. Look for ways to successfully pivot and prioritize your messaging. For example, messaging surrounded around the idea of, "Stop by and take 10 percent off storewide with code Spring Break" can pivot to, "Use code Spring Break sitewide at checkout."

For more tips, contact your local small business support group. Also visit, growchoctaw.com/news for the most up-to-date information to mitigate risk, protect employees and support customers during the COVID-19 pandemic.

CNO Global Pandemic notice

Due to the Emergency Declarations of Chief Batton, the President of the United States, and health authorities in response to the global pandemic, the Choctaw Nation of Oklahoma (CNO) has enacted several measures. CNO has canceled or postponed large public gatherings, temporarily closed Casinos & Resorts, Head Starts, daycares and other childcare facilities, and modified operations at other businesses and health services. The Choctaw Nation continues to monitor the latest information from health authorities and experts. CNO remains in communication with state health officials to ensure that appropriate steps are taken for the safety and wellbeing of our tribal members, associates, vendors, guests, and our communities.

About the Choctaw Nation

The Choctaw Nation is the third largest Indian Nation in the United States, with close to 200,000 tribal members. The first tribe over the Trail of Tears, the historic boundaries are in the southeast corner of Oklahoma. The vision of the Choctaw Nation is "To achieve healthy, successful, productive, and self-sufficient lifestyles for a proud nation of Choctaws." Tribal business success over the past few years has enabled the Choctaw Nation to begin to achieve this vision, as well as to assist the communities that are in the Choctaw Nation. Faith, Family and Culture are important values to Choctaw people. For more information about the Choctaw Nation, its culture, heritage and traditions, please go to www.choctawnation.com.

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